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Description

 

Our client is recruiting for  new digital edition of a national title. It will deliver the digital edition of the newspaper titles seven days a week.

Main Objectives of the role

The essential function of this role is to grow subscriptions to digital publication and enhance the offering to members.

 

Key Responsibilities include:

  • Direct marketing, online and in-paper to drive engagement and subscription growth in accordance with KPIs.
  • Building relationships with customers to reduce churn, increase engagement and use existing customer base to market digital publication
  • Planning and management of  marketing strategy
  • Regular engagement and liaising with users; fostering deeper long-term engagement
  • Promoting special offers to members; and additional rewards for recruiting new subscribers.
  • Analysis of user data to help improve the product offering
  • Working with web designers to ensure the digital edition is a place where users can browse and access engaging content.
  • Create special members’ areas where additional content can be accessed. e.g. a newspaper archive; opinion poll findings; special supplements; recipes; past puzzles etc.

 

Key Competencies / Personal Requirements

  • Relevant experience in a similar role
  • Relevant qualification (Multi-media Communications/ business/ digital marketing etc)
  • Energetic, enthusiastic and self-motivated professional
  • Excellent organisation and administration skills
  • Excellent communication skills.
  • Strong Microsoft Office skills
  • Competent and active user of social media

 

 

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