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Location
Dublin, Ireland
Job Type
Category
Salary
on application

Description

Our client is one of the more dynamic, forward thinking agencies in the market and part of a major global network are now seeking stand out candidates for a DAM role.

Job spec

Outcomes based Business Planning

  • Develop seamlessly integrated campaign plans, coherent with the overall strategic direction agreed across brands.
  • Translate strategic direction into ideas and actionable digital media that aligns to potential to grow penetration and/or frequency.
  • Develop the overall campaign structure and budget allocation to deliver the agreed media strategy and brand objectives.
  • Produce innovative and ambitious digital recommendations.
  • Keep up to date with the latest industry developments, and demonstrate a well-rounded knowledge of Search, Social, Display, App & eMail / Messenger channels.
  • Demonstrate a knowledge of working in partnership with media owners.
  • Review the digital competitive environment.

 

Relationship Management

  • Lead and understand the brand relationship ensuring sound planning, good service and a solid client / agency relationship is maintained.
  • Hold a CAN-DO approach to everything.
  • Maintain clear and consistent management of communication flow between client / MediaCom team, including all contact reports and WIP actions – including time management.
  • Proactive communication updates during crisis management.
  • Always bring new learning to the team, including market updates, research, new media opportunities and local consumer insights.
  • Export great work across the client / agency team.
  • Champion our clients digital marketing within the industry.
  • Be ready for the ad-hoc….

 

Executional Excellence

  • Ensure all planned activity is supported by a solid rationale that aligns to the brand marketing objectives and targeted audiences. These must be must be intelligently compiled, robust, defensible & numbers-based.
  • Define scope, KPIs and appropriate digital measurements of digital campaigns.
  • Be responsible for executing all day-to-day digital media planning.
  • Ensure media implementation is planned and executed with diligence against media targets, on-time and within budget.
  • Using various data sources, develop and improve the digital reporting suite demonstrating performance (regular analytics evaluation and reporting is important).
  • Demonstrate understanding of lead generation, segmentation (DMP), attribution and insight & predictive modelling.
  • Optimise messaging and dynamic targeting, message testing and recommend tactical changes to maximise campaign performance.
  • Be the key co-ordinator for audit reporting.
  • Ensure delivery is compliant with marketing codes, responsible marketing and in safe environments, with proactive early detection of risks in new channels.
  • Oversee and train junior staff to develop core competencies.

 

 

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