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Irish companies plan to spend more on marketing in 2017

Social media Marketing

“Three in 10 Irish companies plan to increase their marketing budgets in 2017, while only 7 per cent plan to cut theirs, according to a survey by media agency MediaCom Ireland and The Irish Times. Almost two-thirds plan to invest the same amount in marketing in 2017 as they did last year, the survey of […]

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RTÉ Player live streams surged 74% in 2016

rte player

“A 74 per cent surge in live streaming helped boost traffic to RTÉ’s digital services in 2016. Live streaming on the RTÉ Player – the online viewing of programmes at the same time as they are being broadcast on television – accounted for a fifth of all streams in a year of major sporting events. […]

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Bloggers could face hefty tax bill or jail for non-disclosure

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“Bloggers and celebrities who receive undisclosed gifts or payment to flog products and services under the guise of celebrity endorsement could ultimately wind up in jail for tax evasion. The rise of ‘Instagram celebrities’ and ‘Influencers’ who post endorsements of everything from their clothes and make-up to where they spent their last holiday on social […]

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Facebook to promote ‘healthy’ journalism in response to fake news

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 “Facebook has unveiled “The Facebook Journalism Project”, an effort to become a better home for journalism as it faces criticism about its role in spreading fake news. The world’s largest social network will work with newsrooms and support a campaign to teach users how to distinguish between hoaxes and real stories. Other initiatives include testing […]

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Publisher Formpress sees profits slip to €1m

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“Pre-tax profits at newspaper publisher, Formpress Publishing last year declined by 9pc to €1.06m. Formpress Publishing is a subsidiary of Iconic Newspapers, which operates 14 local news titles in Ireland including the ‘Kilkenny People’, the ‘Limerick Leader’, the ‘Longford Leader’ and the ‘Leinster Express’. The accounts show that revenues at Formpress Publishing declined by 8pc […]

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Festive TV viewing hits a five-year low

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“Irish Christmas television viewing slumped to its lowest level in five years over the recent festive period, as the medium continues to battle against digital alternatives such as Netflix and YouTube. Ad agencies said that over Christmas, viewers watched 4pc less television. On Christmas Day, people watched an average of 302 minutes of TV, compared […]

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Lowest sign on numbers since November 2008

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“The number of people claiming jobseekers’ benefit or allowance fell by 1.2pc last month, bringing the total signing on to the Live Register to 282,400. According to the latest figures from the Central Statistics Office (CSO), the decrease of 3,300 claimants brings the overall total to the lowest recorded since November 2008. On an annual […]

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How 2017 will pan out for the media in Ireland

2017

“Here is one, and only one, grand prediction for how 2017 will pan out for the media industry: It will be like 2016, only more so. That means it will be a little bit rocky, a little bit Brexity. Companies that don’t hail from California may find themselves the underdog in the battle for revenue […]