When it comes to ecommerce categories like grooming and fashion, the women’s market has long been the focus of marketers. And who can blame them. Women historically make upwards of 80% of the purchase decisions in the home, they’re statistically more active online, and tend to maintain longer session times on websites. Plus, they’re natural ‘window shoppers’ — in the physical and virtual world.
From www.mashable.com article “6 Hot Trends Driving Men’s Ecommerce” – Read More: http://on.mash.to/NwCuWD
